Kotona-kaupat – This is What We’re About

Do you have an interesting brand, an amazing product, or a unique collection you would like to sell at Kotona-kaupat? We might have just the right audience for you.

Kotona-kaupat is an e-commerce platform by the home and living media of A-lehdet. We combine our expertise in media with a curated product selection to create an inspiring shopping environment.

We focus on enhancing our partner merchants’ visibility and strengthening their brands. Brands and products are featured not only in Kotona-kaupat but also on the Kotona media site, as well as in the home and living magazines, newsletters, and social media channels of A-lehdet.

It is important to us that the products sold in Kotona-kaupat are high quality, durable, and made with love. Our experts curate the most interesting brands and phenomena for our articles as well as for our store selection.

We are a unique and fair partner: we acquire the audience, showcase your brand in the right environment to the right people, and help our customers make great purchases that bring joy for a long time.

What Makes Kotona-kaupat Unique?

The Right Audience

Thanks to our well-known media brands, potential customers are already within our reach. We attract the audience and do the storytelling for you.

An Inspiring Shopping Environment

Our core idea is to serve our visitors in such a way that when they find an interesting product in one of our articles, they can directly make a purchase on the Kotona website or in Kotona-kaupat.

Impactful Content

Like in print magazines where journalists curate their favorite products, we've taken the concept to a digital format that serves the reader even better.

Our Customers Receive

  • The most exciting and inspiring finds and picks for their homes.​​
  • Hand-picked recommendations from our trusted experts.​​
  • Information to make a well-educated purchase decision.​​
  • High-quality products that will continue to delight for years to come.​​
  • An effortless path to purchase.​​

Our Merchants Receive

  • The right target audience, in the right context.
  • Visibility and creative expertise provided by Kotona and other home and living media.
  • A Welcome Package for new merchants when they join.

Where Products and Brands Are Featured

The home and living media of A-lehdet offers a service that no other media in Finland provides. We create e-commerce content with the same skill and expertise as our journalistic content. We know our target audience and understand how to meet their needs.

On the Kotona media site

The products and brands in Kotona-kaupat are featured on Finland's most popular home and living media site, Kotona, through product highlights and content articles.

In Kotona-kaupat

Products are showcased in categories, product highlights, inspiration articles, and on the merchant's own brand page.

Across various home media channels

We the social channels and newsletters of the home and living media of A-lehdet to increase the visibility of articles and products.

Explore Our Content

Kitchen Wallpaper – Take a Look at 5 Charming Options for the Heart of Your Home

A Phenomenal Sweater and Four More of Meiju Kallio’s Favorite Patterns in the New Beloved Patterns Knitting Magazine

Put Your Garden Knowledge to the Test – Are You a True Green Thumb?

Our Media Reach

A-lehdet's home and living media portfolio includes, in addition to Kotona, beloved Finnish brands such as Avotakka, Unelmien Talo&Koti, Meidän Talo, Meidän Mökki, Viherpiha, Kotivinkki, Maku, Ihana, and Kaikkien aikojen Joulu.

1.8 million

users per month

869 000

total number of print readers

707 000

social media followers in total

400 000

newsletter subscribers in total

Collaboration in Practice

Partnership

  • Kotona-kaupat is a fair and reliable partner, and we want to collaborate with brands that share the same values.
  • It is important to us that our collaboration is profitable for all parties involved. We operate transparently, and that’s why we have clear guidelines for partnerships. With us, you don’t have to wonder if you made a good deal or not.
  • Our team is easily accessible and always ready to assist our merchants whenever needed.

Combining Platforms

  • Kotona-kaupat can be integrated with the most common e-commerce platforms through direct integration.
  • This allows product information to flow into Kotona-kaupat and orders placed through Kotona-kaupat to be sent directly to the merchant's system.
  • We can also implement manual integration solutions.

Returns

  • It is of utmost importance to us that customers make informed purchase decisions and are satisfied with their purchases.
  • Returns are very rare in our shop: less than 1 % of all purchases annually.

Explore the Brands in Our Selection

Brand Experiences
”Collaboration has been easy, and with seamless integration, sales run smoothly. As the products gained more visibility, brand awareness has grown especially in Finland, whereas previously, our largest audience was abroad.”
— Päivi Kankaro, Laine Publishing
”I can definitely recommend collaborating with Kotona-kaupat! We have seen sales increase and gained visibility among various customer groups.”
— Elina Yrjönen, Tapettitehdas Pihlgren ja Ritola
”Kotona-kaupat is a high-quality and trustworthy online store where products truly reach their audience. The content production is excellent – we’ve been very pleased with both the texts and the visual materials.”
— Niina Virtanen, Satokausikalenteri

Want to Become One of Our Merchants? Contact Us!

E-COMMERCE COORDINATOR

Miike Heikkilä

miike.heikkila@a-lehdet.fi